How to Choose Blog Topic for Your Next Article?

Blogging has emerged as one of the most powerful platforms to connect with your target audience.

It is one of the important tools to drive business, acquire new clients, and promote products/services to achieve various marketing goals.

In 2021, blogs help in increasing indexed pages by 434%.

Today almost every business has a blog to provide valuable and organized information to their potential customers.

Implement cutting-edge blogging strategy helps businesses in many ways:

  • Provide information
  • Engage the target audience
  • Spread brand awareness
  • Generate leads
  • Build long-term relationship

To run a successful blogging campaign, you need to choose great blog topic for each and every post to grab the attention of your audience.

Zeroing out what topic to blog about is the first and major step to determine the fate of your blog. Therefore, it is extremely important to do your basic research for selecting the best possible topics. Many bloggers find the research part extremely difficult and do not know where to start with.

Choose Blog Topic

Tips to Choose the Best blog topic

Whether you want to start a new blog or revamp the existing content, these tips are helpful to pick the best blogging topics.

Identify Your Blogging Goals

Before, jumping into the technical hand of selecting a blog topic, it is important to determine the purpose of starting your blog.

This will help you to understand your blogging goals.

Herein are some basic questions to help you figuring out these goals:

Question 1. – Why do you need a blog?
Question 2. – Is it a business or a personal blog?
Question 3. – What is the purpose of starting it?
Question 4. – How will it create a difference?

Be practical and specific when answering these questions.

Your answers will be useful to gain a few inputs which will ease the task of choosing a blog topic. Once you are done with this, it’s time to proceed further and explore other factors to narrow the blog topics.

Choose a Blog Niche You Know and Like to Talk About

Imagine writing a post on a topic you merely know. Don’t create a blog just because it offers a lucrative opportunity to make money online. Without precise knowledge, it can be challenging to sustain with that.

When you write about a topic you have knowledge and passion, it eases the job to create killer content. You can provide plenty of accurate information, create posts easily, and write about it as much as required. You will know how to convey the ideas and make the content understandable. The best part, you will be happy passing the valuable information without feeling the sheer pressure of writing a blog every day.

There are various benefits of choosing a blog niche on which you have in-depth knowledge. Once your blog is live, you may receive questions from the blog readers.

Using the knowledgebase, you can respond to the queries of viewers and give them suggestions based on your know-how.

Relevance to Blog Niche is the Key

You may have an interest in writing about various topics. But you must keep everything relevant to your blog niche.

Suppose, you want to create a blog about pet products. Your niche audience is pet owners who want to know about pet care tips, pet supplies, and lots more. To engage them, you must find blogging and article topics related to pet animals.

Understanding Your Blog Audience

All your efforts are directed to create something useful for the audience. Consider the authoritative blogs that made it to the first page of SERP rankings. They ranked higher than others because they were able to connect with the target audience. The visitors to these sites found the required information to solve their problems.

This is where you need to put some efforts to learn how to write a blog for the niche audience. The process may take some time. Herein are some ways to know your audience better:

  • Create a social media page about your blog niche. Post some microblogs periodically and see how they do. Analyze the reader’s responses.
  • Read the comments on your blog every day. Respond to the comments to initiate a conversation.
  • Read the emails from blog visitors.

All of them give you insights about the expectations, problems, and queries your audiences have.

While choosing your blog topics, you must be specific to address these issues.

Study Your Blog Analytics


If you already have some posts live on the blog, start tracking the performance reports. Find out which blogs had received higher traffic, comments, etc.

See which topics have got higher engagement. You can write about that quite often. But be careful to avoid posting redundant content. Rather, try to cover the aspects you have not written about in the previous blog.

Don’t Hesitate to Make Predictions

When you write posts on similar topics as your competitors, it becomes really tough to get enough visibility or readership.

If you are confident about something, don’t miss the chance to come up with unique blog ideas. This gives you the advantage to get more visitors to your site and convert them into long-term audiences.

Provide Valuable Solutions

One of the main purposes of reading a blog is to find a solution to some problems. Coming up with topics that can address their problems is a great idea for achieving blogging success. It helps to gain a long-term blog readership as well.

Take Help of the Blog Topic Generator Tools

If you are a novice blogger, using a powerful tool can make the entire process a breeze. There are tons of free and premium blog topic generator tools online. You may use BuzzSumo, Google Trends, or Hubspot to find out topics in your blog niche doing really well.

If you think that choosing a topic is the most difficult part of blogging, these tools will make it look like a cakewalk for you.

Follow the Competitors in Your Blog Niche

Now, this is yet another part of the research process if you want to become a successful blogger. Narrow down your search for the competitors who have secured rankings on the Google first page. They were able to make it to the higher position for some reason.

Read these blogs carefully to find what topics they are using. Take inspiration, but don’t copy anything from them. You won’t get any success by just copying content from other websites. Search engines follow a rigorous screening process. Your blog will be blacklisted and you will be penalized for the duplicate copy issue.

Herein are some ethical ways to select best blog topics from competitors:

  • Use some phrases to find the top-performing blogs on the search engines
  • Choose 5-8 blogs you like to read (preferably in your niche)
  • Observe the contents very closely
  • Make a note of the favorite blog titles ideas you liked
  • Be creative to regenerate topics from those headlines

Get Started… Create Cool Trendy Topics for Your Blog

Taking some time to dig into the process of finding useful blog topics is worthy if you want to achieve your blogging goals. Believe me, you will enjoy every bit of it. With some early efforts and extra time, the process will become as easy as it can be.

It used to get on my nerves when I started. Today, I am familiar with the target audience, understand my goals, and what problems I want to address at the moment. All of it helps me pick topics almost instantly.

I hope these easy hacks will ease your job too. So, wait no more, follow these tips as you proceed.

Happy Blogging!



Saurabh Upadhyay

Saurabh Upadhyay holds a bachelor degree in Hotel Administration. But this isn't what he does! He is passionate about making marketing strategies that help businesses evolve. He constantly keeps searching for new market areas for expansion and finding how implementation of digital marketing strategies can change the game. In his vacant time, he loves to read books specially autobiography genre and writing.

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