What does brand equity mean? Brand equity in simple terms refers to the value that a brand holds in market. It is measured by the consumers perception about a...
An SSL certificate acts as third-party verification for a website’s security. It verifies the strength of the Secure Socket Layer encryption used when a user connects to the site...
How to build strong online presence for your business? Building strong online presence always seems a daunting task and most of the startups fail in achieving what they thought...
In past SEO was quite predictable and whatever is predictable can be measured and scaled quite easily. People used various activities to boost their rank in google search results....
Creating an ad campaign is easy but do you know how to create an effective ad campaign? An effective ad campaign not only increases the conversion but also helps...
You have got a website, what’s next? There are things to do after creating a website in order to get the desired results. Website or other web content including...
Online platforms are known for adding value to brands but sometimes these platforms make your business lose money. This might happen due to lack of knowledge about the usage...
Ever wondered ‘what are the things that turn off customers even after putting so much efforts?’ Check on these points and decide by yourself what’s going wrong in your...
Effective businesses understand their customers and align their services and products to fulfill the needs of their customers. This helps in establishing a long-term relationships with the customers which...
Today Pay-per-click ads are bread and butter of digital marketing as it is more replicable, scalable and predictable over its counterpart i.e., driving traffic organically. This feature of PPC...