Before going to the definition of brand equity, let me ask you a few questions. How many of you search for online reviews while purchasing a Titan wristwatch? Or...
In this age of neck tight competition, having a sound digital presence is crucial to dominate the market competition. As per the Datareportal statistics 2020, 81% of people surf...
Is SEO still effective in 2023? This question arises often. Today, marketers are failing to get higher ranks on search engines following the top SEO strategies. It happened as...
Creating an ad campaign is easy but do you know how to create an effective ad campaign? An effective ad campaign not only increases the conversion but also helps...
You already have yielded a great deal of effort to create a website. What’s next? Are your prospects aware of its existence? Basically, it is not about how attractive...
Ever wondered, what are the things that turn off customers even after putting so much effort? Building trust in your audience takes a long time. However, a small mistake...
When it comes to promoting your business, you obviously adopt best marketing practices to grab the attention of your potential customers. Following such practices, you can gain more followers...
Today Pay-per-click ads are bread and butter of digital marketing as it is more replicable, scalable and predictable over its counterpart i.e., driving traffic organically. This feature of PPC...
When your sales mechanism doesn’t provide the expected results even after having high-quality sought-after products, it’s high time for sales funnel optimization. Selling products online is not that easy...
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