A user goes through multiple mental stages in the customer buying cycle before s/he actually becomes a customer. An effective marketing strategy acknowledges this and hence, the entire sales funnel is built by understanding customer’s needs and user psychology.
Effective sales funnel takes latest industry trends, experimentation, customer profiling, personalization and data analysis into account to convert users effectively. As people employ both rational and emotional faculties of mind at different stages of buying cycle, the best and the easiest way to address both faculties of mind is to put customer’s needs and your services in coherence with each other. By doing so, we will be able to provide a solution for the pain point of the user. This will in turn creates a Product Market Fit where the user is highly motivated to use our services.