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How to Drive Traffic to Your Website?

Are you striving to drive traffic to your website? All marketers face this challenge while promoting their websites at the initial stages.

Since the upshot of your site hugely depends on the traffic, you need ample website visitors to get more conversions.

Unless you don’t keep a certain blueprint in mind and plan your strategy accordingly, your blogs won’t yield the desired results.

Continue reading the rest of the article to explore the different tactics to increase web traffic.

1.     Produce Valuable Content Regularly

There is no better way to increase organic traffic to your website rather than publishing unique and engaging content regularly.

The present state of content marketing reveals that the companies with blogs have generated 67% more leads than companies that don’t have blogs.

Hence, blogging is one of the most effective content marketing weapons.

While writing a blog, think about some problem-oriented topics from your niche.

Say you write blogs on gardening. Thus, you can go for topics such as How to Water Plants While You’re on Vacation?

Before you start drafting your masterpiece article, perform keyword research to find 3 to 4 keywords with lower difficulty and higher search volume to optimize it. Try to bait for long-tail keywords as they help to leverage more traffic with minimal competition.

You can know more about how to write valuable content from here.

It is absolutely important to be consistent with blog posts to keep the audience always engaged.

2.     Internal Linking

While xml sitemap works as the roadmap for search engines to crawl different pages of your site, internal linking also does the same job for visitors.

When your visitors come to your site to read a blog, you can’t let them go so easily. Internal linking can retain your audience to your site for a while.

These are also called crosslinks and search engines consider it a lot while indexing your blog. Search engines like Google consider the content/ posts best when they are linked from somewhere.

Links also help to connect as it gives Google an idea about the structure of the website.

You can establish internal links in two ways.

  1. Mention the link of your recent blogs which is under the same topic or is making the idea clearer using hyperlinks.
  2. Provide references to the related posts at the end of the article
  3. Internal linking

This way, you can provide your visitors a reason to spend more time on your site.

3.     Acquire Quality Backlinks

Today, it is almost impossible to rank higher on search engines without quality backlinks. Having inbound links from high DA sites can lift your organic traffic substantially.

Besides increasing organic traffic, it provides you referral traffic too. Hence, it helps you to earn more visitors from multiple channels.

Though building backlinks is a tedious task, it helps you to establish your site’s authority and trust.

To know more about backlinks, read our guide on How to Create Backlinks for Your Website in 2021.

4.     Take on Influencer Marketing

How many times have you been prompted by the words of your favorite celebrity?

Don’t worry, it happens to everyone. People used to follow superstars while making purchase decisions.

However, collaborating with celebrities for endorsement is a matter of huge bucks. Partnership with internet celebrities instead may lead to an increase in website traffic and ROI.

A survey revealed that 30% of consumers prefer to buy products recommended by influencer bloggers.

Engage with micro-influencers of your niche. Get them to write a blog post on your product or refer your website to their network.

As these influencers are already followed by thousands of internet users, this type of collaboration will help your site to gain trust and generate more conversions.

5.     Build a Strong Presence on Social Media

Social media platforms can offer you more benefits than you can even think.

Facebook is the popular most social networking platform with 2.60 billion monthly active users. Again, Youtube claims the second position with 1.90 billion users, becoming the second largest search engine after Google.

There are a lot of features on these platforms to experiment with.

For example, Carousel ads on Facebook allow you to display up to 10 pictures in a single ad post. Each product picture consists of your webpage links. This feature will enable people to visit your website by clicking on such links.

Again, with Facebook Messenger, you can create a 24X7 chatbot. This way, you can interact with your potential customers anytime.

Instagram also allows you to share stories. Here you can add your website link to grow the website traffic. However, Instagram stories disappear after 24 hours of uploading them.

Furthermore, Shoppable tags on Instagram provide a seamless shopping experience to its users. Here you can tag up to 5 product pictures with their prices and descriptions. Users can directly click on such tags to find out your product page for more details about such items.

Before going to invest in social media ads, you need to evaluate your business types and target audiences. Based on such information, you can opt for the platform that best suits your business needs.

6.     Leave Helpful Comment on Other Blog

Though blog commenting has become an outdated backlink technique, it still yields some value to you. It is a great way to help you become more visible within your niche but it obviously has to be done in the right way.

Through blog commenting, you can build relationships with the blog owner as well as the other fellow commenters.

Before posting your comment for a blog, you need to read the blog carefully. Then point out the facts that are missing in the article (if any). You also can share your ideas in this regard or some case studies or any other link that can add more value to the article.

This way, you can show your extensive knowledge about the topic. It also increases your chances to submit a guest post on that website. It may also attract other commenters to your website.

7.     Focus on SEO

Strategically optimizing the website ensures higher visibility. Every day, hundreds of competitors create new websites. To stand ahead of them, you need to optimize your website regularly.

SEO consists of two categories

  1. On-page SEO
  2. Off-page SEO

On-page SEO involves techniques that enhance your webpage quality. Content is the core of on-page SEO. Besides delivering relevant, high-quality content, you need to perform keyword research, optimize header tags, meta descriptions, image Alt tags with such keywords, creating internal and external links, etc.

Correspondingly, it includes some technical tasks, such as maintaining page speed, creating a site map, robot.txt, canonical tags, error handling, etc.

On the contrary, off-page SEO is all about building the authority of a website. Off-page optimization comprehends building backlinks with high DA websites, increasing the trust score of the domain, etc.

8.     Local SEO

If you have a physical store to conduct your business operations, you should not ignore local SEO.

In recent years, local searches have increased by 500%.

Whenever people search on Google with the term “near me”, the search engine shows the results according to the locations of the businesses.

To attract your potential customers in your location, you need to claim your business page on Google My Business. Enter your business name, phone number and address properly.

Also, register your business in business listing sites, such as Crunchbase, Sulekha.com, Justdial, Hotfrog, etc. Besides boosting website traffic, registering your business with these sites will enable you to get high-quality, do-follow backlinks.

9.     Optimize for Voice Search

Nowadays, voice search is getting more popular than typing queries on search engines. Approx 71% of internet users prefer to speak their queries to browsers. Hence, if you are not optimizing your content for voice search, you may lose 71% of your prospects.

Follow these quick tips while optimizing your site for voice search.

  • Write your blogs in conversational tone
  • Write more FAQs to answer the basic question that your customers may have regarding your product or service
  • Target longtail keywords that people generally use to perform searches
  • Write small and concise descriptions for the topics so that search engine can easily find them against voice search
  • List your business on local directories to get your site ranked for local searches

10.   Build an Email List

Email marketing is the most profitable content marketing strategy, driving regular traffic to your site. It enables you to promote the website content or offers quickly with thousands of your email subscribers.

To run a successful email marketing campaign, you need to build an email list. Here are a few techniques to do that.

  • Encourage your prospects to share their email id to get lucrative freebies
  • Use pop-up forms with proper heading, mentioning “sign up for newsletters”.
  • Ask your visitors to sign up for participating in any contest
  • Use specific CTA for each page
  • Create landing pages with lead capturing forms
  • Run ad campaigns on social media platforms for target audiences.

Mailing daily newsletters and promotional offers to the clients is the best way to stay in touch and build strong relationships.

11.   Reutilization of Old Content

Falling short of content ideas? Here is a trick to get rid of that, generating more traffic to your website.

If you already have high-quality content on your website, you can create another version of it to attract more audiences.

Suppose you have published a blog a year back. Now you can create a podcast or video on that topic. If you feel it lacks any recent updates, you can add them to your new version of the content.

It helps to engage audiences with different preferences. Say some of your prospects don’t prefer to read blog content but search videos on your niche. You can attract those audiences with content transformation. This way, you can generate more traffic to your website using the same content.

12.   Create More Video Content

Video content has a far heavier demand in the market as it makes the topic easy to understand within a fewer time.

Almost 68% of consumers opt for video content to research the product details as compared to other forms of content. Again, live videos on social media platforms get higher engagement than text posts or pictures.

There are several platforms you can approach for your video marketing campaign to attract your potential customers. You can post live videos on Facebook, Instagram, Youtube, etc. or create how-to videos for your Youtube channel to educate your audience. IGTV is another feature of Instagram to post video content.

13.      Respond to Quora Answers

Quora is a question-answer forum, providing you quality backlinks and higher website traffic.

Here you will find numerous questions related to your product or service. You need to sign up on this platform with your business name to answer those questions.

Now, find topics on which you have greater understanding and knowledge to answer the questions like a pro. Remember, your approach should be compassionate while writing answers.

You also can post blog content there. Don’t be promotional or salesy otherwise, you won’t be able to connect with people.

Try to give valuable ideas that can solve problems of your customers. If people get benefitted from your answers, they will try to gather more information about your business. Don’t forget to add the link to your site to help people find it easily.

14.      Use Analytics Tools

Using analytics tools can help you understand phenomenon on your website. Google Analytics is a free-to-use tool for analyzing web statistics, such as the source of traffic, best-performing keywords, bounce rate, bottleneck page of your site, etc. You can also find out whether the marketing strategy is working properly or not, and if not, what changes should be made to get the desired results.

Some Bonus Tips

Rich Snippets

Structured data never fails to attract the attention of searchers. You can opt for it using Google Search Console. There are also a few WordPress plugins to help you to create rich snippets for your search results.

How to drive traffic to website

Know the Source Traffic of Your Competitors

Spying on your competitors always brings positive results. And now you can see your competitor website’s traffic source too using SimilarWeb Tool. It is a digital intelligence tool that provides limited free access.

Guest Posting

Posting blogs or articles on top domain authority sites not only boosts website traffic but also helps you to obtain quality backlinks.

Some Final Words

The entire idea to build a website is to build relationships with your audience. You need to know your audience quite well about their behaviour, expectations and also about what they generally look for to have a sustainable relationship. Building strong relationships with your customers ensures customer retention and regular traffic to your website.

Author

Saurabh Upadhyay

Saurabh Upadhyay holds a bachelor degree in Hotel Administration. But this isn’t what he does! He is passionate about making marketing strategies that help businesses evolve. He constantly keeps searching for new market areas for expansion and finding how implementation of digital marketing strategies can change the game. In his vacant time, he loves to read books specially autobiography genre and writing.

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